The 100 day marketing plan

Want some advice on how to market your startup or product? Well, here are my two cents based on a number good and bad launches. Basically you need a runway of 100 days to do all the preparations and create…

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Someone just died

I regret to inform you that Someone, just died. Someone has been a strong supporter of our company and he will be missed. Someone, by some simply called “One”, has always been around to tackle the most troublesome assignment, the…

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5 industries that are revolutionary disrupted by 3D printing

Imagine that you could reproduce any physical object. What would you chose? A key? A house? A nostalgic toy that you lost as a kid? This is where we are going folks. Printing solid objects from plastic is just the…

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The battle cry for your startup

Let me tell you the story of why you are here, why you do what you do and why you will save us all. Friends and allies, we are on a mission. The enemy is destroying our land. For too…

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Product managers need the User Pain Story

You are not building a product. No, you are not. You are not building a service. No, that’s not what you do. So what do you? You are helping another human being to be really great at something! (I’ve touched…

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From starting to working at – the story of Osom

I work at Osom. I used to say “I’m starting a company”, but these days I’m not starting, I’m working. So what’s the difference? About a year ago, I met with Anton Johansson, at the time CMO at Twingly. We…

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Growth Case studies of some Billion dollar companies

How do you grow a company really, really big? I read this great article called “The Surest Way To Build A Billion-Dollar Internet Company”, by James Slavet, partner at venture capital firm Greylock. Slavet brings up the few companies (Amazon,…

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Why your USP has nothing to do with your product

Ok, you’ve built a product and now you’re trying to nail the product’s Unique Selling Proposition (USP) to create a compelling marketing message. Let me stop you right there. The first mistake we do is to treat the USP as…

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14 sätt till snabba cash för sysslolösa ungdomar

Jag har stört mig en del på den negativa, passificerande debatten om arbetslösa ungdomar på sistone så för att lätta på trycket kommer här 14 enkla tips för att tjäna snabba cash för ungdomar (och andra också) som alla kan…

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Why Agile Business Development is more effective

Ever tried to find a partnership to help grow your customer base? Well, that’s one of the most important tasks for a business developer. This post focuses on that task and how to improve it by using inspiration and tactics…

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