Laura Marriott är min nya favorit bland journalister som skriver om affärsmöjligheter till mobilen. Hon är executive director på Mobile Marketing Association (MMA) och skriver artiklar för clickz.com om marknadsföring i mobilen.
MMA arbetar med att “clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third-party content providers.”
Några exempel på Marriotts artiklar är:
The ABCs of Mobile Marketing
Location-Based Services: Ready for the Main Stream?
Mobilecasting: Awareness Is Key to Driving the Medium
Advergaming: Next on the Mobile Marketing List?
What Services Are Driving Mobile Internet Usage?
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