3 key reasons to why User retention is your most important metric

What’s Your most important Key Performance Indicator (KPI)? New users? Sales per day? Website visitors? I would argue that they are all secondary to User Retention, i.e. retaining users and make to come back after one day, one week and one month. Here’s why: User retention is the most accurate metrics to show that people …

The 100 day marketing plan

Want some advice on how to market your startup or product? Well, here are my two cents based on a number good and bad launches. Basically you need a runway of 100 days to do all the preparations and create the buzz in good time. Usually you are on a tight or non existing budget …

Growth Case lessons learned from Billion dollar companies

How do you grow a company really, really big? I read this great article called “The Surest Way To Build A Billion-Dollar Internet Company”, by James Slavet, partner at venture capital firm Greylock. Slavet brings up the few companies (Amazon, Yahoo, Skype, Dropbox and others) that actually crossed the magical line of having a billion dollar …